Research into viral ads

This is a viral advert for the film "Carrie" it was placed on social networking sites such as Facebook, Twitter and Youtube around 2 months before the film was released into cinemas. Its aim was to increase the popularity of the film and to spread the word about the film before it was actually released. They believed this would attract a wider audience as they would feel in some way related to the film as they had seen an inside advert for the film a long time before its released which shows how the film is filed and how the special effects are made to look so good and realistic. Because this advert was posted on social media, people start to talk about it more and it gets viewed by more and more people each day, meaning more people know about the film which in turn means more people have a higher chance of going to watch the film at the cinema or buying it on DVD or on Blu-Ray, due to them knowing about the releasing of the film.



 

This viral advert is for the film "Inception" and is labelled as a 'teaser' trailer as it is a quick introduction about what the film will entail and the voiceover on this advert is by the main character of the film played by Leonardo Di Caprio. This is a recognisable voice and will have an audience of his own as he is a very famous actor that could attract people to watch the film just because he is in it. The special effects in this viral advert mirrors that what is in the film and because CGI is used this is also another selling point to the film which could persuade a wider audience to view the film, which is the main aim of a viral advert.