Analysis of film poster- The usual suspects

        

The film poster is for a crime/thriller, similar to ours.  The typography of 'The Usual Suspects' is prominent in white up against the contrasting black background. This helps the title stand out to the audience, which enables them to widen their target audience.  The actors names are also prominent at the top of the poster, this helps attract a wider audience who are fans of the actors. The characters shadows create an enigma, the audience learn certain characteristics about the characters as their stance indicates a sense of mystery. The tagline of the film is sharp, short and snappy to make it rememberable and intriguing to the audience. It also gives some information about the characters to reflect the genre of the film. The list of the production team at the bottom of the poster informs and brands the people involved in making the film. The posters colours are dark to offer a sense of mystery. The colour black give a element of suspense and connotes the crime thriller genre of the film. The genre iconography is shown through the characters clothing as it gives an indication of the characters characteristics. The main image is layer out at the centre of the poster as it draws in the attention of the audience. The poster is portrait shape, and the pictures and typography is spaced out and clear and eye catching to the audience.

Analysis of a film poster- "BURIED"

This is the film poster for the crime/thriller film; Buried. I have chosen to analyse this film as the genre of the film my group is creating is also crime/thriller.  The typography in the poster "BURIED" is very prominent against the background of the poster, the contrasting colour white against dark orange/black helps the title stand off of the background. The letters are a basic capitalised font, over which an effect has been used to deteriorate the text. The way in which this has been conducted enhances the effect of the title, it insinuates to the audience that something bad is happening as the original text is tarnished and disappearing, in which case it is the time he has and it appears the text is burning. Ryan Reynolds is holding a lighter in the poster and the flame is used to replace the "I", this connotes the genre of the films and implies danger is somewhere involved.  The title shown on the poster is completely relevant and gives a major clue as to what the film could be about, along with the image shown. 

              Just above the film title to the left the main actor "Ryan Reynolds" name is visible for the audience to see which is a clear indication that he is the main star of the film, this is done to enhance the film promotion. Ryan Reynolds is an iconic actor in which is recognised nationally, this is an effective way of drawing the audience in. People who like Ryan Reynolds as an actor or may have enjoyed watching his previous work see his name on the film poster and this encourages them to watch the film. Ryan Reynolds name is placed just above the title as it is the first place you look, the title and so having his name here makes it visibly clear to the audience. The colour red fits the colour scheme which appears to be warm colours e.g orange, red and black against the white title, this connotes fire and danger. 

              The film poster follows the conventions of keeping the colour palette basic yet eye-catching. Colours such as red, brown, orange and black are all featured in the poster, this relates to the content of the film as the candlelight is used in the film as the only source of light.  Also these colours connote fire and danger which prove relevant once watching the film. It is evident to the audience that Ryan Reynolds is buried in the poster and so the colours represent the danger that he is in.
              The film company of the film is shown on the poster which can also help promotion if someone has enjoyed some of their previous work. If their previous films have been a sucsess then it encourages people to watch the film. The film production company is featured just below the title of the film which makes it clearly visible to the audience.
              The most eye-catching convention of the film poster is the image in the middle; Ryan Reynolds buried beneath the ground in what looks like a wooden box. He is holding a candle light which appears to be his only source of light indicating something is not right and ultimately that he is trapped. The image is based in the centre of the poster and because of the fact warm bright colours are used it attracts the audiences attention and looks visually appealing.
           

Research into viral ads

This is a viral advert for the film "Carrie" it was placed on social networking sites such as Facebook, Twitter and Youtube around 2 months before the film was released into cinemas. Its aim was to increase the popularity of the film and to spread the word about the film before it was actually released. They believed this would attract a wider audience as they would feel in some way related to the film as they had seen an inside advert for the film a long time before its released which shows how the film is filed and how the special effects are made to look so good and realistic. Because this advert was posted on social media, people start to talk about it more and it gets viewed by more and more people each day, meaning more people know about the film which in turn means more people have a higher chance of going to watch the film at the cinema or buying it on DVD or on Blu-Ray, due to them knowing about the releasing of the film.



 

This viral advert is for the film "Inception" and is labelled as a 'teaser' trailer as it is a quick introduction about what the film will entail and the voiceover on this advert is by the main character of the film played by Leonardo Di Caprio. This is a recognisable voice and will have an audience of his own as he is a very famous actor that could attract people to watch the film just because he is in it. The special effects in this viral advert mirrors that what is in the film and because CGI is used this is also another selling point to the film which could persuade a wider audience to view the film, which is the main aim of a viral advert.