Analysis of a film poster- "BURIED"

This is the film poster for the crime/thriller film; Buried. I have chosen to analyse this film as the genre of the film my group is creating is also crime/thriller.  The typography in the poster "BURIED" is very prominent against the background of the poster, the contrasting colour white against dark orange/black helps the title stand off of the background. The letters are a basic capitalised font, over which an effect has been used to deteriorate the text. The way in which this has been conducted enhances the effect of the title, it insinuates to the audience that something bad is happening as the original text is tarnished and disappearing, in which case it is the time he has and it appears the text is burning. Ryan Reynolds is holding a lighter in the poster and the flame is used to replace the "I", this connotes the genre of the films and implies danger is somewhere involved.  The title shown on the poster is completely relevant and gives a major clue as to what the film could be about, along with the image shown. 

              Just above the film title to the left the main actor "Ryan Reynolds" name is visible for the audience to see which is a clear indication that he is the main star of the film, this is done to enhance the film promotion. Ryan Reynolds is an iconic actor in which is recognised nationally, this is an effective way of drawing the audience in. People who like Ryan Reynolds as an actor or may have enjoyed watching his previous work see his name on the film poster and this encourages them to watch the film. Ryan Reynolds name is placed just above the title as it is the first place you look, the title and so having his name here makes it visibly clear to the audience. The colour red fits the colour scheme which appears to be warm colours e.g orange, red and black against the white title, this connotes fire and danger. 

              The film poster follows the conventions of keeping the colour palette basic yet eye-catching. Colours such as red, brown, orange and black are all featured in the poster, this relates to the content of the film as the candlelight is used in the film as the only source of light.  Also these colours connote fire and danger which prove relevant once watching the film. It is evident to the audience that Ryan Reynolds is buried in the poster and so the colours represent the danger that he is in.
              The film company of the film is shown on the poster which can also help promotion if someone has enjoyed some of their previous work. If their previous films have been a sucsess then it encourages people to watch the film. The film production company is featured just below the title of the film which makes it clearly visible to the audience.
              The most eye-catching convention of the film poster is the image in the middle; Ryan Reynolds buried beneath the ground in what looks like a wooden box. He is holding a candle light which appears to be his only source of light indicating something is not right and ultimately that he is trapped. The image is based in the centre of the poster and because of the fact warm bright colours are used it attracts the audiences attention and looks visually appealing.