Radio trailers are played through various radio station, advertising new films. Depending on the genre of the film and also the context of it. For example a gruesome horror film won't be played on a radio station at 12 in the afternoon, when children could possibly be in the car. Or disney films won't be advertised on radio stations such as Classic FM, as Disney films and the radio station Classic FM, have nothing in common. Therefore certain Radio stations are chosen to advertise certain radio trailers for film. This is mainly because all radio trailers have certain audiences and films also have certain audiences, therefore the right radio station needs to be picked when they play radio trailers for films, so that the radio trailer is getting played to the right audience, to attract more people to watching the film. The only type of film that doesn't have radio trailers are short films. This is because short films are usually presented at Short Film Festivals such as Brief Encounters.
Radio Trailers have a different effect on audiences than what TV adverts have on audiences. This is because the audience of radio trailers cannot see any images, therefore the radio trailer must to it's best to provide images for the audience, when they're listening to the radio trailer. Radio trailers create more of an atmosphere for the audience and the audience can be more imaginative as they can create images of the film, from what they can here.
Conventions of a Radio Trailer are:
1. Voiceovers with hints of the genre of film using sound, music and speech.
2. Information about the film at the end of the radio trailer, such as the certificate or viewing availability.
3. The slogan to the film
4. Sound effects when appropriate.
5. There needs to be an element of persuasion within the radio trailer, to draw peoples attention to the radio trailer, to gain a larger audience for the viewing of the film.
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