A radio trailer is an advert for a specific film played through the radio and on different radio stations. This is a good way of advertising as it hits a mass audience as a lot of people either own a radio or own a car with a radio in it. So they don't have to specifically search for the films advert they can just come across it. However a negative point about radio trailers is the fact that there is no visual images just audio, meaning it is more difficult to have an engaging trailer.
The example below is a radio trailer for the new "Doctor Who" and it was played on the radio station BBC radio 4. With the presenter being Paul O'Grady, a recognisable voice for the BBC, this brings about a sense of familiarity for the listeniing audience which means they will be more likely to listen to it as they know who the voiceover is. The trailer acts out a scene from doctor who as the police box appears which is yet another ecognizable thing for the BBC audience which would ensure of them contiuing to listen.
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